Fitness & discipline
Anyone who knows me knows I train almost every day. Discipline in the gym carries straight over into discipline in business.
My journey
From a 3.2 diploma to seven-figure annual revenue.
No polished success story, but the real path, including every detour, mistake and 60-hour week. This is how my life unfolded over five years.
- 2019
The first spark, alongside my final exams
While preparing for my final exams and finishing with a 3.2 average, I start diving into SEO in the evenings. I build websites, recommend products like protein powder and earn my first commissions. This is where my love for marketing is born.
- Sep 2019
Dual study program in Frankfurt
29 out of 30 applications get rejected, my grades were too weak. One acceptance is enough. I move into a one-room apartment in Frankfurt and start a degree in business informatics.
- Dec 2019
Dropped out, with full conviction
After 3 months it's clear: theory isn't my path. During lectures I secretly work on my own websites on my laptop. I trust my gut and drop out.
- Jan 2020
Off to Cyprus, thrown in at the deep end
I become the first employee at Trust Factory, one of the largest SEO agencies in the German-speaking region. Every tent in Germany torn down, bags packed, a new life on the Mediterranean.
- 2020–2022
SEO manager, 60 to 80 hours a week
Two years of nothing but websites, technical optimization and client consulting. I advise hundreds of clients, build my own website projects, watch hundreds of videos about marketing, entrepreneurship and personal growth. At the gym I learn discipline.
- Jan 2022
CMO at Trust Factory, the leap into performance marketing
I take over the entire marketing division. A 30,000 € monthly budget for Meta and Google ads. I burn through six-figure budgets and learn the craft along the way. Trust Factory grows from 10 to 40 employees, and I discover my love for performance marketing.
- Oct 2022
S&P Consulting GmbH founded
I no longer want to be a freelancer on the side. I found S&P Consulting GmbH, hire my first sales rep, and set up the first roll-up banner in the office. 5,000 to 10,000 € in monthly revenue, the start of something big.
- 2024
One million euros in annual revenue
Two years after founding: 9 A-players on the team from 7 countries, over 100 successful clients, 6.7 million € in managed Google ad budget, 110,000 € in monthly revenue and our first workation in Cyprus. The million-euro mark is cracked.
- 2025
Next goal: double it
2 million € in annual revenue, more A-players on the team, guiding more entrepreneurs across the German-speaking region as they build their growth machine. Ambitious, but absolutely possible.