01 · Channel
Bing Search Ads
Search ads on Bing, Yahoo and DuckDuckGo, often at click prices well below Google.
Microsoft Advertising · Bing & Edge
The Bing Ads Agency for the reach everyone else leaves on the table.
Predictably more Reach from Microsoft Advertising.
In the DACH region, Microsoft Advertising reaches millions of high-spending users that others ignore, often at lower CPCs than Google. We handle account setup, migration from Google Ads, campaign maintenance and reporting, cleanly and with no ego markup.
Real performance results with verifiable numbers
€300,000
Karsten Guhr
Tax advisory
€300,000 · Monthly revenue
previously €10,000
€165,577
Alexandra Feuerer
Finance coach
€165,577 · Revenue
from 4 webinars
€959,000
Jana Alles
Coach for mothers
€959,000 · Revenue
4 workshops
€500,000
Nikita Yatsun
SEO agency
€500,000 · Monthly revenue
previously €100,000
30–50
Andre Witzel
Trading coach
30–50 · Leads / month
predictable for coaching
2–5
Steffen Müller
Solar entrepreneur
2–5 · PV systems / mo.
to solvent homeowners
5+
Erich Kirchner
Solar entrepreneur
5+ · PV systems / mo.
sold regionally
100+
Enes Karadeniz
Wedding-ring jeweler
100+ · In-store appointments
per month, predictable
20–30
Stefan Oehmann
Tax advisor
20–30 · Client enquiries
per month, from month 1
€20–22k
Daniel Baltes-Ahr
Tax advisor
€20–22k · Monthly revenue
previously €10–12k
€5–10k
Alexander Winkler
Tax advisor
€5–10k · Monthly revenue
previously ~€1,000
20–30
Timotheos Bousdoukos
Tax advisor
20–30 · Inquiries / mo.
predictable for a full year
≈ 30
Kevin Heller
Tax advisor
≈ 30 · Inquiries / mo.
via Facebook & Instagram ads
≈ 30
Betim Dobruna
Tax advisor
≈ 30 · Inquiries / mo.
from seven-figure entrepreneurs
5
Sebastian Bolte
Tax advisor
5 · A-clients
seven-figure clients
15
Tom Rohde
Tax advisory
15 · Employees
from a brand-new firm
€25,000
Tim Braun & Christoph Schulze
Tax advisory
€25,000 · Monthly cashflow
built from €0 in 9 months
€100,000+
Jennifer Hornisch
Tax advisory
€100,000+ · Order volume
in 6 weeks with new clients
€300,000
Karsten Guhr
Tax advisory
€300,000 · Monthly revenue
previously €10,000
€165,577
Alexandra Feuerer
Finance coach
€165,577 · Revenue
from 4 webinars
€959,000
Jana Alles
Coach for mothers
€959,000 · Revenue
4 workshops
€500,000
Nikita Yatsun
SEO agency
€500,000 · Monthly revenue
previously €100,000
30–50
Andre Witzel
Trading coach
30–50 · Leads / month
predictable for coaching
2–5
Steffen Müller
Solar entrepreneur
2–5 · PV systems / mo.
to solvent homeowners
5+
Erich Kirchner
Solar entrepreneur
5+ · PV systems / mo.
sold regionally
100+
Enes Karadeniz
Wedding-ring jeweler
100+ · In-store appointments
per month, predictable
20–30
Stefan Oehmann
Tax advisor
20–30 · Client enquiries
per month, from month 1
€20–22k
Daniel Baltes-Ahr
Tax advisor
€20–22k · Monthly revenue
previously €10–12k
€5–10k
Alexander Winkler
Tax advisor
€5–10k · Monthly revenue
previously ~€1,000
20–30
Timotheos Bousdoukos
Tax advisor
20–30 · Inquiries / mo.
predictable for a full year
≈ 30
Kevin Heller
Tax advisor
≈ 30 · Inquiries / mo.
via Facebook & Instagram ads
≈ 30
Betim Dobruna
Tax advisor
≈ 30 · Inquiries / mo.
from seven-figure entrepreneurs
5
Sebastian Bolte
Tax advisor
5 · A-clients
seven-figure clients
15
Tom Rohde
Tax advisory
15 · Employees
from a brand-new firm
€25,000
Tim Braun & Christoph Schulze
Tax advisory
€25,000 · Monthly cashflow
built from €0 in 9 months
€100,000+
Jennifer Hornisch
Tax advisory
€100,000+ · Order volume
in 6 weeks with new clients
Industries
Bing Ads with the experience of over €10M in managed ad spend.
Trusted by entrepreneurs in the high-ticket segment
AgenciesTax consultanciesCoachesSaaSManagement consultanciesConstruction firmsTrade businessesRecruiters / headhuntersPhotographers
Your industry isn't listed? We decide based on substance and scalability, not labels.
Sound familiar?
The most common problems with Bing Ads.
If any of these statements rings true, we are the right partner. We have already solved every one of these pain points, for business owners across more than 18 industries.
The reality today
- You leave Bing's reach completely untapped
- Unclear whether Microsoft Advertising pays off for your industry
- Your Google campaigns run, but you ignore Bing
- Migration sounds like a lot of work, so it never happens
- On Google you pay top prices for the same clicks
- Nobody tracks what actually comes in through Bing
- A Bing account exists, but nobody maintains it
- Unclear what budget is worth it on Bing
- No agency takes Bing seriously, so nobody does it
With us
- Extra reach at clicks that are often 20–40 % cheaper
- An honest audit of whether Microsoft Advertising adds up for you
- Bing alongside Google, without adding to your workload
- Migration from Google Ads in under 48 hours
- Cheaper CPCs at a comparable conversion rate
- Clean conversion tracking for Microsoft Advertising too
- An actively managed account, not a dormant one
- A solid budget recommendation instead of gut feeling
- A team that takes seriously the channel everyone else ignores
The agency problem
8 out of 10 Bing Ads agencies don't deliver strong results.
Many of our partners came to us after an agency had let them down. It's rarely your fault, it's almost always the same five patterns, and this is exactly where we do things differently.
Typical agency
Mass retainer business
You're one of hundreds of accounts, managed by the book instead of with real focus on your growth.
With us
Boutique principle: we take on only a handful of partners and go deep instead of wide.
Typical agency
A junior on your account
The senior does the selling, then an intern with no real track record ends up burning through your budget.
With us
A team of 16 A-players, every discipline staffed by specialists, with Jonas personally in the lead.
Typical agency
Vanity metrics instead of leads
They optimize for clicks, impressions and a flattered ROAS, not for qualified inquiries.
With us
We optimize for booked calls and closed deals, not vanity metrics, so every campaign drives revenue.
Typical agency
Off-the-shelf assets
The same templates for every client, with no testing or real insights from your industry.
With us
A data-driven creative and asset strategy with hooks and angles that already work in your industry.
Typical agency
Leaky tracking
The agency is flying blind and can't tell which conversions actually come from the channel.
With us
Clean, server-side tracking, so every conversion is attributed correctly and scaling stays predictable.
We avoid exactly these five mistakes because we're built differently: closer to you, more specialized, and set up for predictable results.
Our Bing Ads edge
Four pillars that set us apart from typical agencies.
8–15 % DACH search
Untapped Reach
Microsoft Advertising reaches 8–15 % of all searches in the DACH region, across Bing, Edge, Yahoo, DuckDuckGo and Ecosia, often with more spending power and overrepresented in B2B.
up to -40 % CPC
Cheaper Clicks
Less competition often means CPCs 20–40 % lower than on Google, at a comparable conversion rate. That's exactly where the leverage sits.
Live in < 48 h
1-Day Migration
We import your best Google Ads campaigns and adapt them to Bing's quirks. First campaigns live in under 48 hours.
full transparency
Honest Tracking
Clean conversion tracking for Microsoft Advertising too, so you see exactly what comes in through Bing instead of flying blind.
Our Bing Ads services
Every format. One performance system.
We don't just run a single format. We combine the right channels into one orchestrated funnel, from cold traffic all the way to re-engagement.
02 · Channel
Shopping
Microsoft Shopping for e-commerce, with a direct import from the Google Merchant Center.
03 · Channel
Audience Ads
Native ads across the Microsoft Audience Network on MSN, Outlook and Edge.
04 · Setup
Google Migration
A direct import of your Google Ads campaigns, calibrated to Bing's quirks, live in under 48 hours.
05 · Market
DACH & B2B
Targeted delivery to the high-spending, B2B-heavy Bing traffic in the German-speaking market.
06 · Tech
Tracking & UET
Microsoft UET tag and conversion tracking set up cleanly, for honest attribution instead of flying blind.
Our process
5 steps to profitable Bing Ads.
No guesswork, no back-and-forth. A clearly defined process, from the first audit to a scaling machine.
- 015 days
Audit & Analysis
We analyze your ad account, your existing assets, your targeting and your tracking. Within 5 business days you get a detailed report covering the 3 biggest levers.
- 027 days
Strategy & Roadmap
Based on the audit, we develop your custom Bing Ads strategy: funnel design, campaign structure, targeting, budget allocation and creative concept.
- 0314 days
Asset & Creative Sprint
Our creative team produces the right assets in a 14-day sprint, from ads and copy to video. All carefully thought through and tailored to your offer.
- 043 days
Launch & Tracking
We launch the campaigns, set up server-side conversion tracking and connect everything to your CRM. The first data flows in from day 1.
- 05Ongoing
Optimize & Scale
From here on: daily optimizations, weekly asset refresh, monthly strategy reviews. Scaling in 25% increments, controlled, profitable, predictable.
What sets us apart
That's why successful entrepreneurs trust us.
We're not a classic service. We're your extended marketing team, faster, closer and more ambitious than you've been used to so far.
Typical agency
Problems you might recognize
- Junior interns on the account
- Standard creatives without performance
- Slow response times, sluggish communication
- "We do what you say", zero initiative
- No growth mindset, no iteration
- Just a contract, no real relationship
Jonas StrambachYour external world-class marketing team
- World-class full-stack team, 9 disciplines under one roof
- Lightning speed in delivery & execution
- An A-player growth mindset in every team member
- WhatsApp direct line for real-time communication
- Proactive recommendations & daily optimizations
- An AI stack integrated into every process
- Above-average results, no mediocrity
- We meet our partners privately, a real relationship
A personal message
A letter to a future partner.
Personal, from me to you
if you've read this far, there's a spark. A sense that your business can do more than it delivers today. Maybe a lot is already going well, but the last piece of growth is missing. Or the first.
I founded and lead this team because I'm tired of watching great entrepreneurs work with mediocre run-of-the-mill providers. I'm convinced: solid results, a profitable ROAS and an unmistakable brand presence aren't luck, they're craft. The craft of a team that works with excellence every day.
We don't take every entrepreneur on board. We work together when the chemistry is right, the product is compelling and both sides are ready to take on responsibility as equals. For that we go the extra step: overdelivery isn't a marketing term for us, it's the standard.
If you feel this fits you, get in touch. We'll sit down together, take an honest look at your business and find out whether we're the right partners for your next twelve months.
To results that count.
Jonas Strambach
Founder
Frequently asked questions about Bing Ads
Answers to the most common questions.
Everything business owners want to know before working with a Bing Ads Agency, answered directly and honestly.
Microsoft Advertising (formerly Bing Ads) is the ad network behind Bing, Yahoo, AOL, DuckDuckGo, Ecosia and the Edge browser. In the DACH region it typically reaches 8–15% of all search queries, often at significantly lower CPCs than Google. That is exactly where the leverage lies.
For most of our partners: yes. Migrating your best Google Ads campaigns to Bing takes just a few hours, and the additional traffic is often 20–40% cheaper per click. In the audit we check whether it pays off for your industry, and we're honest when it doesn't.
Microsoft Advertising offers a direct Google Ads import. We carry over account structure, keywords, ads and budgets, but adapt them deliberately to Bing's specifics, such as different match types, shorter learning phases and partly different search intent. First campaigns live in under 48 hours.
When Bing Ads runs alongside Google Ads, the management effort is low because many structures are shared. We don't price Bing as a separate flat rate; we fold it into our marketing partnership. We also size a standalone setup individually, transparently in the initial call.
On average, Bing users in the DACH region are older, more affluent and overrepresented in B2B contexts (the default search in Office environments). Especially strong: finance, insurance, B2B software, premium trades, tax advisory, recruiting and high-ticket coaching.
Search campaigns on Bing often deliver meaningful data within the first 5–10 days, because competition is lower. Stable scaling and optimization take hold after 4–6 weeks.
Your question isn't listed? Message us directly and we'll reply within 24 hours.
Locations
Bing Ads Agency in your city.
We work with business owners all across Germany, remotely, in person and as equals. Find what we offer in your region:
BerlinHamburgMünchenKölnFrankfurt am MainStuttgartDüsseldorfLeipzigDortmundEssenBremenDresdenHannoverNürnbergDuisburgBochumWuppertalBielefeldBonnMünsterKarlsruheMannheimAugsburgWiesbadenMönchengladbachGelsenkirchenAachenBraunschweigKielChemnitz
Your city not listed? , we work all across Germany.
