Targeted 5 A-clients with seven-figure revenue won, each worth €15–20k in annual fees.

Sebastian Bolte runs EKiPO Steuerberatung GmbH in Wildeshausen, a practice established for over 10 years with a well-rehearsed team. Finding staff was never the problem for him, but new clients came in almost exclusively through referrals, around 80%. The few inquiries that came through the website usually weren't a good fit. His goal: win clients predictably, increase capacity utilization, and raise the contribution margin, with targeted growth of 10 to 15% per year.

Quality over quantity mattered to him: genuine A-clients with annual revenue from €500,000 up to over €1 million, and he was open from the start to taking these on nationwide across Germany. He had previously tried Google ads himself without success, burning through a lot of budget with no usable results. That's precisely the channel we generally don't recommend.

We set up Facebook and Instagram ads for him, edited engaging video creatives and produced image ad assets, targeted specifically at companies with annual revenue from €500,000 up to over €1 million. The result: over 30 qualified inquiries every month, from which Sebastian picks the best clients.

In the course of our work together, he has already closed 5 A-clients, all with seven-figure annual revenue and each worth €15,000 to €20,000 in annual fee revenue, averaging one per month. Many more proposals are still pending. Along the way, the many conversations with businesses across a wide range of industries gave him more clarity on his ideal target industry and positioning, an important step toward positioning the practice even more strongly for the long term.