From quarterly workshops to €959,000 in revenue across four workshop cycles, driven predictably by Meta Ads.
Jana Alles gets people moving through quarterly live workshops, and sells her book alongside them as an entry point into her world.
- 4 Workshops
- 959.000 € Umsatz
- 170 Neukunden
- 7.03× Ø ROAS
Wer hinter Janaalles.de steht.
Jana Alles gets people moving through quarterly live workshops, and sells her book alongside them as an entry point into her world. We rebuilt janaalles.de from the ground up, set up the Meta Ads system for workshop sign-ups, and scaled book sales via Meta in parallel. Together with our videographer, we spent shoot days on site producing high-quality ad and social media content. We also set up an optimized YouTube studio for scalable content marketing. The result: €959,000 in revenue across four documented quarterly workshops, 170 new customers, and an average ROAS of 7.03×.
- Branche
- Coaching, quarterly workshops and book
- Standort
- Deutschland
- Angebot
- Quarterly live workshops and book sales as a scalable coaching format
- Zusammenarbeit
- seit April 2025
- Website
- janaalles.de
Womit Jana vor der Zusammenarbeit gekämpft hat.
- Workshops were running, but without a predictable ad channel as a growth lever.
- Book sales depended on organic reach, not a scalable funnel.
- No reliable library of reusable ad and social media content.
- YouTube setup wasn’t production-ready for consistent content marketing.
Was wir für Janaalles.de gebaut haben.
- 1Rebuilt janaalles.de completely, with a clear conversion path for workshop sign-ups and book sales.
- 2Set up a Meta Ads system for the quarterly workshops: sign-up → workshop → sales call.
- 3Ran parallel Meta Ads campaigns for book sales as a top-of-funnel lever.
- 4Brought in our own videographer for on-site shoot days to produce high-quality ad and social media material.
- 5Set up an optimized YouTube studio for scalable, predictable content marketing.
Umsatz, 959.000 €.
Die Zusammenfassung über die Zusammenarbeit, die wir seit April 2025 mit Jana aufgebaut haben.
Umsatz, Gewinn & Werbekosten über vier Quartals-Workshops, kumuliert
Quelle: Workshop-Reporting Jun 25 / Okt 25 / Jan 26 / Mai 26. Umsatz brutto abgeschlossen, Gewinn nach Werbung (Umsatz minus Ad-Spend).
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