A predictable 5+ solar systems per month sold regionally to financially solid homeowners.
Erich Kirchner is managing director of SOLARIS neue Energien GmbH in Schönenberg-Kübelberg and sells solar power systems to homeowners in the region.
- 5+ verkaufte PV-Anlagen / Mon.
- 70–125 € Leadpreis je Kampagne
- 5.000 € Werbebudget / Mon.
- ganzjährig planbare Leads
Wer hinter SOLARIS neue Energien GmbH steht.
Erich Kirchner is managing director of SOLARIS neue Energien GmbH in Schönenberg-Kübelberg and sells solar power systems to homeowners in the region.
For SOLARIS, we built a high-converting, conversion-optimized website and have been running Meta Ads for lead generation for about 1.5 years now. With an ad budget of around €5,000 per month, spent very efficiently, we predictably generate leads every month, even in the off-season, at a cost per lead of €70 to €125 depending on the campaign. From that, SOLARIS sells over 5 solar systems per month on average, regionally, to financially solid homeowners.
We continuously produce image and video creatives, have set up genuinely strong marketing tracking, and optimize not just for lead quantity but specifically for lead quality. During peak season, Erich can barely keep up with processing orders, and when he needs new employees, we support him with social media recruiting as well. This lets him keep his team predictably busy and maintain a strong order book despite the downturn in the solar industry.
- Branche
- Solar power · Regional lead generation
- Standort
- Schönenberg-Kübelberg
- Angebot
- Solar power systems for financially solid homeowners in the region, through a high-converting website and predictable Meta Ads lead generation
- Zusammenarbeit
- seit November 2024
- Website
- solaris-energien.de
Womit Erich vor der Zusammenarbeit gekämpft hat.
- Customer acquisition was unpredictable and highly seasonal, inquiries dropped off in the off-season.
- No high-converting, conversion-optimized online presence as a sales foundation.
- No robust marketing tracking to steer the budget specifically toward lead quality.
- The solar industry downturn was squeezing the market, and without a predictable lead system, the order book was hard to plan for.
Was wir für SOLARIS neue Energien GmbH gebaut haben.
- 1Rebuilt a high-converting, conversion-optimized website as the sales foundation.
- 2Set up Meta Ads for lead generation, deploying an ad budget of around €5,000 per month with high efficiency.
- 3Continuously produced image and video creatives tailored to financially solid homeowners in the region.
- 4Clean marketing tracking, optimized for lead quality rather than pure lead quantity.
- 5Social media recruiting for new employees whenever the order book demands it.
Verkaufte PV-Anlagen, 5+ / Mon..
Die Zusammenfassung über die Zusammenarbeit, die wir seit November 2024 mit Erich aufgebaut haben.
Verkaufte PV-Anlagen pro Monat, je Quartal
Auf Kundenwunsch keine exakten Umsatzzahlen. Dargestellt: durchschnittlich verkaufte PV-Anlagen pro Monat je Quartal, inklusive Nebensaison, gerundet.
Mehr dokumentierte Partnerunternehmen.
Monthly webinars with 200–500 sign-ups, 2–5 solar systems sold per month, and predictable recruiting of top talent.
From solo practitioner to a scalable practice with 30+ employees and €300,000 in monthly revenue.
From a referral-only business to predictable client acquisition through webinars and Meta Ads.
